Each club has designed it's own jumper for this seasons Pride Round. (Photo: @aflwomens/Twitter)

The AFLW pride round kicks off on Friday night, with all 18 clubs donning a pride jumper which each club has designed respectively.

The AFLW Pride Round kicks off on Friday night, with all 18 clubs donning a pride jumper which each club has designed respectively.

With each club wearing a specially designed pride-themed jumper for the round, The Inner Sanctum takes you through each club’s design and the meaning behind each of the jumpers.

Adelaide Crows

Adelaide has gone with the same design as they had in season six, which incorporates the rainbow flag into the jumper, with the flag being intertwined into the centre of the jumper.

The Crows Pride Round Jumper (Photo: @CrowsAFLW/Twitter)

The Crows have added the colours of the rainbow flag on the shoulders of the jumper, which increases the visibility. The design represents how the LGBTQIA + community is a core part of the Crows football club.

Crows donned the jumper in the club’s recent win over the Fremantle Dockers at Unley Oval last weekend.

Brisbane Lions

The Lions have released their second-ever pride jumper which was designed in collaboration with AFLW players Jesse Wardlaw and Bella Dawes.

The design has the pride rainbow running down the torso of the jumper, behind the classic Fitzroy Lion.

 Implemented in the rainbow, there is a pride of smaller Fitzroy Lions that symbolizes Brisbane’s support for the LGBTQI+ Community and the aspiration for the Lions to be a club for everyone.

Speaking to Brisbane Media, Wardlaw spoke on the meaning behind the club’s pride jumper for season seven.

The individual Lions that make up the guernsey design represent the fact that everyone is a part of our pride,” Wardlaw said.

“Even though everyone is so unique and different in their own ways, everyone is welcomed into our pride and part of our community and that’s what this guernsey represents.”


Carlton’s pride jumper was designed by Megan Furphy whose design was selected as part of a competition that was launched earlier this year.

The design was chosen by the club’s AFLW leadership group along with representatives from the Carlton Pride Group.

The theme of this seasons pride jumper was a celebration around community with the hands on the jumper are a way to symbolise how we come together to support the LGBTQI+ Community.

The progress flag is woven into the outlines of the hands, with each set of hands having different meanings. The design moves in an upwards-type manner to symbolize how we lift each othep.


Collingwood’s Pride Jumper was designed in collaboration with AFLW players Sabrina Fredrick and Eloise Chaston. The Magpies will wear the jumper in both this weekend’s clash against Fremantle and the round nine clash against North Melbourne at Victoria Park.

Eloise Chaston and Sabrina Fredrick wearing the Collingwood Pride Jumper (Photo: Collingwood FC/ Supplied)

The jumper features the progress flag spanning across the shoulders and sides of the jumper with also pink and blue to represent the transgender community and brown to represent people of colour in the LGBTIQA+ community.

Fredrick spoke about the meaning of the jumper and how they’ve added to last seasons design.

“It’s an honour to have been involved in the design process of this very special guernsey and it truly means a lot to me personally in representing who I am,” Frederick said.

“We’ve added more colour to this season’s design as the essence of ‘Pride’ is loud and proud and that’s reflected in this season’s guernsey. It’s true to the Collingwood jumper but we also wanted to make it loud and as colourful as possible.


Essendon has launched its inaugural pride jumper, with VFLW Premiership Players Mia-Rae Clifford and Kendra Neil designing the clubs jumper.

The iconic sash is made up of handprints of players and staff that are a part of the Bombers VFLW and who identify as part of the LGBTQI+ Community.

Clifford who is the co-captain of the Bombers VFLW side spoke on the meaning beyond the jumper and what it celebrates.

“The design for this jumper is a lot about love and respect. Each handprint represents you and how proud you are. It’s more than a signature or a fingerprint, it’s you,” Clifford said.

“I find hands tell stories – whether it’s my hand on my heart because I love you or I hold your hand because I care about you and I want to encourage and support you or my hand on your back because I’m going to protect and fight for you.

“So that’s what they all mean and as a team, when these girls run out, they’ll be by each other’s side, fighting for each other and protecting one another.”


The Dockers have unveiled a purple edition of their pride jumper, after releasing a white version last season.

After their extended stay on the east coast last season, season seven will see the club host their first-ever pride match when they take on Collingwood on Sunday at Fremantle Oval.

The design sees the colours of the pride flag making up the chevrons on the jumper. With the progress flag decorating the top of the back of the jumper.

Fremantle Star Kiara spoke about the pride she has pulling on the clubs AFLW jumper.

“It’s incredible for the Club, Freo, and the AFL to show support to families like mine and a lot of the other girls,” Bowers said. 

“It’s pretty spectacular and I love seeing the purple with the rainbow chevrons on top.

‘We haven’t lost in the pride guernsey yet, we’ve played two games and hopefully that continues.”

Geelong Cats

The Cats Pride Jumper was developed alongside representatives from Geelong’s pride supporter group and AFLW pride ambassadors which was led by the club’s inclusion and diversity manager.

Geelong’s Season Seven Pride Jumper (Photo: Geelong Cats/Website)

The colours of the pride flag are woven into the hoops of the jumper which symbolises support, representation, and embrace. The Words ‘We are Football” were included in the design to show that everybody is welcome and included in the game.

The progress flag is included on the back of the jumper, to make sure that it represents the trans and gender-diverse communities. The club logo has been changed into rainbow colours for the first time in the clubs history, this represents the clubs support and representation of the pride community

Gold Coast Suns

The Suns season seven design was created in collaboration with the Gold Coast Suns playing group and will be worn in the clubs clash against Melbourne this weekend.

The design features the pride progress flag down each side of the jumper, while the jumper also features the Transgender and straight ally flags. The incorporation of the straight ally flag on the jumper shows unity and support toward the LGBTQIA+ community.

Suns forward Tori Groves-Little highlighted the importance of adding the Pride Progress flag to the jumper.

“We’ve incorporated the Pride Progress Flag which aims to include the marginalised communities of colour, which is important, taking steps in the right direction, adding new elements to be more inclusive and it’s great to see,” Groves-Little said.

Greater Western Sydney

The Giants have unveiled their second-ever pride jumper which will be worn during the sides clash against Hawthorn at Henson Park.

The design is an adaption from last seasons design, with the colours of the pride progress flag, are embedded within the clubs iconic G on the jumper.

As well as the colours of the flag also run down the centre of the back of the jumper as well as featuring pink and blue to represent the transgender community as well as black and brown to represent people of colour in the LGBTQIA+ community.


Hawthorn has unveiled their first ever Pride Jumper, which was designed in collaboration with the clubs Pride supporter group, Hawks Pride.

The colours of the progress flag have been woven into the left and right stripes of the jumper, with the strokes unfinished which symbolises that Hawthorn’s story is still unfinished in both the AFLW and the Pride space.

Instead of the Hawthorn logo, it’s been replaced with the logo of Hawks Pride to highlight the important work that the group does. On the back of the jumper the words ‘We believe in inclusion’ are embedded.

Co-founder of Hawks Pride Craig Kennedy said that the release of the first pride jumper was a special moment in the club’s history.

“The entire Hawks Pride group is really excited to see our AFLW team run out in these amazing Pride Guernseys,” Kennedy said.

“Some of the elements we wanted to include in the design were football as a whole, but also the journey women have had in football.

“A lot of those things align between our community and women in football. You’ll see both of those elements come together and unite on the Hawthorn jumper.”

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Melbourne’s pride jumper was designed by Alejandro Stephens who’s a member of the Ruby Demons, the clubs Pride Supporter Group. The design envisions celebration, community, and coming together.

The Pride flag is woven into the clubs traditional V on the jumper with the design extending to the back of the jumper where light blue and pink represent the transgender community and black and brown represent people of colour in the community.

A member of the Ruby Demons since 2014, Stephens spoke about the creation of the Demons’ season seven pride jumper.

“The very word Pride was behind it all,” Stephens told Melbourne Media. 

“I was inspired to generate a collection of elements that transmit the celebratory messages of community and coming together. 

“My goal was to ensure each palette was strikingly visible from the guernsey, on the front and the back. 

North Melbourne

North Melbourne’s pride jumper was designed in collaboration with North Melbourne players and staff. As the season seven jumper included the Progress Pride Flag.

The colours of the Pride Progress flag are woven into the jumper in an arrow design with the flag featuring the colours of the pride flag as well as brown and black to represent LGBTIQA+ communities of colour and pink, light blue, and white which represents the transgender flag.

Kangaroos’ midfielder Tess Craven spoke about being able to pull on the jumper in North Melbourne’s pride matches.

“The word ‘Pride’, it means you have pride in yourself, in who you are, in who we are as a club. We’ve become a place for so many people who traditionally didn’t belong in football,” Craven said.

“It’s a great honour to represent all those people who never got a chance to play football because of who they were.

“Footy has made me feel really included, I’ve felt like I’ve always been in a really safe place. In footy, you always feel welcomed no matter who you are, I’ve always felt like I could truly be myself.”

Port Adelaide

Port Adelaide has unveiled its first-ever pride jumper which will be worn when the Power take on North Melbourne at Alberton Oval on Saturday.

The design was a collaboration between Port Adelaide and Pride Cup, which is an organisation that works with all levels of sport to create an environment within sporting clubs where every LGBTQI+ person feels seen, connected, and empowered.

The coloured lines on the jumper are colours from the Non-Binary, Progress, and Lesbian Pride Flags which symbolises the different identities that all come together and create the Football Club.

The lines create a fingerprint, which shows the beauty of human individuality and how a fingerprint is unique as each person like their identity. Showing that each member of the LGBTQIA+ community has a story to tell.


Richmond’s pride jumper this year was designed in Collaboration with Midsumma Festival Artist Matthew Chan and players Katie Brennan, and Sarah Hosking.

In a design that is similar to the one that the club wore last season, with more being embedded into the sash to symbolise different stories from within the clubs AFLW program. Including the word ‘Mum’ and the phrases  ‘We are W’ and ‘Never ever give up’

Chan spoke about the importance of keeping the design the same while adding important parts of the clubs journey within the sash.

“I love the idea of keeping the same design as last season,” Chan said.

“Nothing is one step to get to a goal. You need to work hard to create your journey. I wanted to pass on the message that everyone starts the same, and we need to work to become who we want to be.”

St Kilda

St Kilda’s pride jumper was designed earlier this year by members of the AFLW playing group including Kate Shierlaw, Alice Burke, and Lucy Burke as well as the clubs graphic design team and community partners.

The jumper is a blackout version of the traditional St Kilda Crusader jumper with colours of the pride progress flag embedded into the Crest Motif. Written on each colour wave are milestone words that are in chronological order, which have special meanings to the playing group.

These words include Fitzroy Street, which is a nod to the origins of the LGBTQIA+ movement for equality which took place in St Kilda as well as the MidSumma Pride March. As well as the word ‘Yes!’ which is a nod to the marriage equality result back in 2017.

Shierlaw who is the Saints co-vice captain spoke on getting to pull on this jumper in the pride round this weekend.

 “Being able to wear this guernsey is really special,” co-vice-captain and proud LBGTQIA+ community member Kate Shierlaw said.
“The design of this guernsey has a lot of meaning behind it and is something I’m proud to have played a part in. I’ve been lucky to always feel welcome and included in football, but I know that hasn’t been the case for everyone.

Sydney Swans

The Swans have launched their first-ever Pride Jumper, which is the same design that the clubs men’s side has worn in the AFL pride match for the past two seasons.

The design shows the colours of the rainbow flag embedded into the crest of the jumper which the club will wear in this weekend’s match against Essendon.

Swans star Lisa Steane said that the team can’t wait to pull on the jumper when they run out onto IKON Park this weekend.

“Pride Round is about being proud of who you are, accepting others for who they are, and celebrating each and everyone’s uniqueness. It’s about equality, representation, and love,” Steane said.

“I am so honoured to pull on the inaugural Sydney Swans Pride Jumper and so proud to be a part of this amazing club.”

West Coast

West Coast has launched its first pride jumper which was designed in collaboration with past and present West Coast AFLW players.

West Coasts first AFLW Pride Jumper (Photo: West Coast Eagles)

The colours of the progress pride flag shadow the head of the iconic Eagle on the front of the jumper. Which represents the journey to build a diverse and inclusive environment in which everybody is welcome.

On the back of the jumper, some key quotes and dates were put together by the players and staff involved in the process.

Belinda Smith was one of the players that were involved in the process and is looking forward to pulling on the jumper against Geelong.

“It was really cool to include everyone’s personal anecdotes, words, or dates,” Smith Said said.

“It’s a really beautiful part of the jumper and that’s the part I’m most excited to wear. I can’t wait to run out there and represent the rest of the queer community.

“Pride Round is super important to me and to the rest of the girls in the team. It is really important to see the visibility, the celebration, and the representation that we can show the rest of the community.

“The AFLW has really helped push that forward as well and the Pride game is so, so important. I’m so happy for the girls and boys and nonbinary kids whose differences are celebrated.”

Western Bulldogs

The Bulldogs have released their sixth AFLW pride jumper which was designed by members of the AFLW group in collaboration with the Bulldogs Pride Supporter Group.

The Jumper reflects the transgender flag with the club’s iconic red, white and blue hoops switched to light blue, white and pink which are the colours on the transgender flag. With the progress flag featured on the top panel of the back of the jumper.

Two players that were heavily involved in the design process were Issy Grant and  Nell Morris-Dalton. The pair is proud of the way the jumper has come to life.

Morris-Dalton spoke on the importance of featuring the transgender flag as the main component of the design.

“Obviously a lot of other jumper designs have featured the transgender flag but usually in smaller kind of spaces – so we thought it’d be really awesome if we could make it the main part of the jumper,” Morris-Dalton said.

“We still need to do a lot of education around it too, so I think it’s a good conversation starter.”

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