Pulse, the London based Vitality Netball Superleague franchise, announced on International Women’s Day it will join a new collaboration of five elite female sporting teams located in the South of England.

The other teams are West Ham United women’s team, Essex Rebels Basketball Club, Sunrisers women’s cricket (along with partners Essex Cricket and Middlesex Cricket) and London Lions.

The new partnership will provide the chance for the teams to ‘come together to face the challenges experienced by women in sport today’.

It will enable women to realise and then reach their full potential in sport by continuing to push the boundaries of women’s sport.

At the heart of the partnership is three key objective areas – Engagement, performance and commercial activity.

This incorporates driving programs to capture new audiences, enhancing player pathways and support staff whilst developing the match-day experience.

For Pulse, this is a unique opportunity to continue their excellent efforts to showcase women in sport, in particular enable girls from the capital to be involved with Netball.

Now, those girls will have the experience of exceptional pathway programmes as well as increased engagement with commercial output set to be firmly driven.

These new aspects within women’s elite sport will certainly put female athletes within London on the map and give them the necessary ingredients to succeed beyond their belief.

Sam Bird, CEO and Director of Netball at London Pulse, said it was an honour to announce the news on International Women’s Day.

“Our vision for London Pulse is to lead the explosive growth of netball for all in London and the South East – connecting with communities and clubs to play, watch and enjoy our sport at all levels’,” she said.

”We are committed to finding and developing talented athletes through our performance pathway to the Vitality Netball Superleague and beyond. This collaboration with fellow Elite women’s teams is an exciting step to share best practice, support each other and aid visibility of female sporting icons in our region.”

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