Super Bowl fever has hit the entertainment capital of the world, as the 58th NFL Championship game will take place on Monday at 10:30am AEDT (Sunday night in Las Vegas).
Las Vegas’ Allegiant Stadium will host a rematch of the 2020 decider, between the San Francisco 49ers and Kansas City Chiefs to decide the champion of the NFL.
While most of the NFL’s audience is based in the United States, more than 50 million people are expected to tune in globally.
Las Vegas, for a few hours this weekend, will be at the centre of the world and the locals are thriving to be on the international stage.
Interviewing the people of Las Vegas, there was one overwhelming theme ahead of the game; pride.
“I think a lot of people have this great pride,” one man said.
“The city is basically saying ‘look what we pulled off’, we’ve got this game here and we’d never get anything close to it.
“Everyone wants it to be a good show, it’s a chance to say ‘here’s our city, look at us’.
“Now we are hosting, outside of the World Cup, probably the biggest sporting event in the world.”
The big game is set to make a significant financial contribution to the city, with some estimates as high as over $1 billion USD ($1.5B AUD) in economic impact.
That goes without showing, that the only remaining seats to the game, even up to the back of the stands are over $10,000 AUD.
The man interviewed shared a common opinion regarding how expensive the whole event is.
“Pricing is kind of crazy, I don’t know how people do it (afford a ticket),” he said.
“Regular games are expensive enough, regular families going to regular games costs almost a thousand dollars for all of you to go. It’s wild.
“Everything (in Las Vegas) is crazy expensive at the moment.”
The general vibe around the city has certainly lifted and all down the Las Vegas strip, you won’t walk a step without seeing some form of advertising for the game.
It’s been the talk of the town for almost a month and now since the week has arrived, everyone is very eager to put on a show.
There are Chiefs and 49ers merchandise being worn frequently, as tourists continue to flock the city.
San Francisco are seeking their sixth ever Super Bowl title, while Kansas City are looking to be the first back-to-back champions since the 2004/05 New England Patriots.