Nick Kyrgios has rekindled his relationship with Old El Paso in 2021 to get Aussie fans behind the Australian Players during the 2021 Australian Summer of Tennis, encouraging fans to #MakeSomeNoiseForAustralia.
Old El Paso and the NK Foundation are teaming up to donate 100 meal kits to vulnerable Australians through Foodbank Australia every time an Australian takes the court in Melbourne. This will include every singles, doubles, mixed doubles, and wheelchair match featuring an Australian until February 21st.
Should a player win their match, the donation will be tripled to 300 meal kits. On day one of the Australian Open 1,900 meal kits were donated from the nine matches involving Australian players.
Kyrgios has recruited five stars of Australian tennis past and present to help spread the message of the campaign. This includes previous world number one Lleyton Hewitt, current highest-ranked men’s player Alex de Minaur, former US Open Champion Sam Stosur, and fan favorites Matt Ebden and Daria Gavrilova.
Nick Kyrgios emphasized how important the initiative is for the players and Australians dealing with food insecurity.
“As tennis players, we draw off the energy of a crowd and it’s definitely going to be a different experience this year. The #MessFreeChallenge was a huge global success and I’m calling on my fans to help get behind me and our Aussies once again and support those in need across the country facing food insecurity.
“During the upcoming summer of tennis, I’m encouraging Aussie fans to #MakeSomeNoiseforAustralia for our players to support donations for Foodbank Australia through the NK Foundation. It’s a no brainer.”
After the success of the #MessFreeChallenge last year, which saw 20,000 meal kits donated, the NK Foundation and Old El Paso set themselves a new goal of 25,000.
They have also pledged that for every share of the #MakeSomeNoiseForAustralia video on Instagram. Every share will result in an additional meal kit being donated to Foodbank Australia.