New Foxtel broadcast rights deal confirms Australian netball’s growing popularity

A landmark five-year broadcast rights deal with Foxtel will not only confirm the Suncorp Super Netball as the world’s premier competition, it will begin a phase where netball can be pushed into the stratosphere.

Foxtel will bring every match, and select Australia Diamonds matches, live and ad-free to Foxtel to compliment its growing women’s sports coverage.

The hope is Netball Australia and its league will truly cement itself as a powerhouse of women’s sports – still one of very few professional women’s competitions in the world.

The digital rights partnership swings the SSN competition back to Foxtel from 2022-onwards, where live and ad-break free broadcasts of every single game will encourage prime-time fixtures and ideal timeslots.

Alongside this strong affiliation with Foxtel, partner streaming service Kayo Sports will receive the rights to broadcast all matches live and free. Even better – their new Kayo Freebies app will air two SSN games every weekend, and broadcast every game in the finals series without the need to pay for Kayo’s membership services.

This deal in Australia partners Sky Sports UK’s decision to broadcast every Vitality Netball Superleague match for English crowds unable to attend the games in person in 2021.

In the space of 24 hours, global netball has found the recognition and streaming outlets it richly deserves.

The Foxtel and Netball Australia partnership now means women’s fulltime sports has received another shot of adrenaline, as the substantial deal gifts Australian netball the financial boost to grow the game further.

With this deal should come a new player/ administration bargaining agreement for SSN’s combatants.

If negotiations can gift Australian netballers a pay rise, rewarding the decades of hard work from talented athletes who used to ‘pay their own way’.

For the next five years, Australian netball has a secure home to expand off. From there, who knows how far they can go.

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