Netball Victoria and the Melbourne Vixens have announced the Play, Lead, Witness Fearless campaign that will run throughout the 2021 season.
The campaign will build off the back of the championship winning ‘Witness Fearless’ campaign.
Victoria CEO Rosie King wants the Victorian netball community to feel empowered.
“We all know 2020 was tough, and we saw not only our fearless Melbourne Vixens overcome the challenges to win the Suncorp Super Netball championship, but our entire netball community adapt and take on new ways of delivering and engaging in the sport,” King said.
“Netball is more than just a sport – we want our community to live and breathe the fearless ethos in their lives. At the elite level, we already know this is how our Vixens operate, and the fearless ethos continues throughout the grassroots netball community whether you are a player, coach, official or volunteer.”
“We want to empower the community and the Vixens are taking charge to be fearless in 2021,” 2020 championship co-captain Kate Moloney said.
“Netball is fearless, and netballers are fearless athletes. Fearless is about disregarding the doubts and driving forward in the pursuit of what we believe in.”
Last years Witness Fearless campaign was launched halfway through the 2020 season and was backed by the Melbourne Vixens partner in PUMA.
A key part of this program is for Netball Victoria to reach neutral or rival fans to become supporters, then being able to turn those supporters into fans and those fans into members while increasing the connection they have with existing members.
Another key aim is re-energising the local netball community after a disrupted 2020 with the impact of COVID-19.
The program will be rolled out across Netball Victoria and the Melbourne Vixens social media platforms (@NetballVic, @MelbourneVixens) as well as at Melbourne Vixens home games and the local netball community.
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