Flyhawk joins the flock to change the face of women’s sport

Picture: Amy_Maidment

Some of world netball’s most prolific players are on a mission to change the face of women’s sports and revolutionise sportswear for the 20 million netball players globally through their new brand Flyhawk.

The surprise drop on January 6 was about more than just the netball gear – Flyhawk wants to change the ‘status quo’ when it comes to women’s sportswear and sports.

Founder and Director Stephanie Essex said watching from the industry sidelines sparked an idea to change the game.

“After well over a year out from the sportswear industry, watching from the sidelines so to speak, I realised how underrepresented our sport is when it comes to team apparel, often nothing more than a bolt on for many brands or a tick box to win larger contracts,” she said.

“The Netball community is a special one made up of so many inspirational characters; the go-getters, the team players, those that empower others and those that challenge the status quo. It’s time there was a truly aspirational brand for our sport.”

The launch featured a number of the biggest names in World Netball including Serena Guthrie MBE, Natalie Haythornthwaite, defender Stacey Francis and, one of the most capped International players of all time, Jade Clarke.

The Directors of Flyhawk recognised the massive growth potential within the market for the brand and the opportunity to be a category leader in Women’s Sport.

Flyhawk athlete Serena Guthrie MBE and 2018 Commonwealth Games gold medal winner reiterated the excitement around the brand.

“I’m so excited to be part of a new brand for our sport,” she said.

“Empowering women and girls has always been important to me, and helping build a market leading apparel brand for the global netball community is a great fit.”

Stacey Francis, who is currently playing with the West Coast Fever in Australia, said raising the bar was critical for the sport.

“To be asked to be a part of a brand that is dedicated to raising the bar specifically for women’s sport and netball apparel is a privilege. It isn’t just another sports brand, it’s a community,” she said.

Flyhawk’s mission is important. Be one of the world’s first female founded sportswear and equipment brand with a focus on becoming number one in netball and changing the status quo from within.

The team at Flyhawk. From left: Stacey Francis, Jade Clarke, Stephanie Essex, Serena Guthrie and Natalie Haythornthwaite.

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