28/05/2024
F1 announces changes to the We Race As One campaign off the back of last year's End Racism and We Race As One campaigns.

Formula 1 is set to conintue the We Race As One initiative, however, the campaign will shift focus on three new pillars – sustainability, diversity and inclusion, and community.

During the announcement, President and CEO of Formula 1 Stefano Domenicali said the campaign would no longer feature the rainbow logo.

“While the COVID-19 pandemic is still an ongoing battle, we are focussing the platform on the three core pillars of our strategy: sustainability, diversity and inclusion, and community,” said he said.

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“Additionally, the plan in partnership with the FIA looks at the promotion of a diverse driver talent pipeline, by identifying and systematically eliminating barriers to entry from grassroots karting to Formula 1.”

This new campaign will strive to make F1 better overall and will see the FIA dedicating themselves to create a clear path to the top formulae.

Another goal is to reduce the amount of plastic and food waste in the pit and paddock and to provide internships to minority groups in Formula 1.

F1 will also hope to fund scholarships for skilled engineering students from diverse and underprivileged backgrounds and aims to educate the youth by introducing F1 into schools as it already leading the school-age STEM education challenge.

The W series is another area F1 have promised more growth and support towards and has added eight Grand Prix this year.

Environmental improvements are a high priority, as the F1 continues to move towards new freight methods by adapting containers for modern aircraft as well as improving its remote operations capabilities which have already seen 70 tonnes of freight being taken to each race eliminated.

“We know we must continue to move forward on these issues and the whole sport is united in doing this in the months and years ahead,” Domenicali said.

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