Australian esports organisation CouchWarriors announced its newest partner on Thursday.
ASTRO Gaming, a subsidiary of worldwide technological company Logitech, put pen to paper to become CouchWarriors’ official presenting partner for the next 12 months.
The announcement comes just days after the cancellation of Battle Arena Melbourne, one of CouchWarriors’ biggest yearly events.
Despite the cancellation, ASTRO is committed to supporting grassroots and professional Australian esports. Discussions has reportedly been in the works for the past two years, pushed back due to COVID uncertainties.
Daniel Hall, Senior Category Portfolio Manager at Logitech G and ASTRO Gaming Australia welcomed the partnership in with open arms.
“We are incredibly excited at ASTRO Gaming as a major supporter of fighting game esports globally, having sponsored major events including EVO World Championships, CEO and Combo Breaker,” he told the CouchWarriors website.
“BAM is the equivalent major event on the Australian calendar having hosted thousands of competitors and world tours. As part of CouchWarriors League, we look forward to being part of the year-round hype and energy of the fighting game scene.”
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Daniel Chlebowczyk, Director of Events Engine and member of the CouchWarriors committee, noted to The Inner Sanctum how cooperative ASTRO had been in negotations.
He praised their passion and willingness to show an active interest in growing Australian fighting game esports.
“The passion and vibrancy of the fighting game scene calls for an equally passionate partner for the CouchWarriors League and we’re thrilled to have ASTRO on board, supporting the players and tournament organisers in the scene,” Chlebowczyk told the CouchWarriors website.
“We’re excited for what the partnership will bring to all our events from local live tournaments nationwide, to our regular online tournaments and major events like BAM.
“The pedigree and dedication to fighting games by ASTRO worldwide is unmatched.”
ASTRO has also previously partnered with New York-based esports organisation Andbox, and Japan-based esports company Rush Gaming.
Having seen success in partnerships overseas, it’s an exciting prospect to see what it can offer Australian esports.
BAM 11, hosted in 2019, managed to draw 1392 attendants across 32 different games. The main draws were Super Smash Bros. Ultimate, with 340 entrants, and Tekken 7 with 258.
The partnership’s focus for the next year will be put towards the CouchWarriors League, with events for five games hosted across four states in its previous incarnation.
Super Smash Bros. Ultimate, Street Fighter V, Tekken 7, Super Smash Bros. Melee and Dragon Ball FighterZ also saw strong turnouts in participation across 2020/21.
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