05/03/2024

BBL13 sees growth amongst fans despite unfavourable conditions.

The Big Bash League's shortened BBL13 season has attracted greater viewership and crowd numbers.

The Big Bash League is synonymous with summer – and despite the sun going into hiding across the East Coast for the large part of December – fans have flocked to games, umbrellas in tow. 

In a shortened season, the average KFC BBL13 match attendance has flourished – recording a 39% increase in attendees compared to BBL12. 

Whilst the rain dampened the Adelaide Strikers’ Opening Week match – and subsequently many games that followed across the competition – all clubs have seen an increase in their average attendance with the smaller fixture in place.

The BBL13 tournament consists of 40 matches – as opposed to the previous 56 – allowing more eyes on each game. 

The Strikers set a new home and away attendance record, with 42,504 fans flocking to Adelaide Oval for a New Year’s Eve score fest. This came only one night after the Perth Scorchers recorded an attendance of 42,226 – which was, for a short amount of time, the record holder itself. 

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Those who aren’t brave enough to venture out in the lacklustre summer weather are still showing their support in positive signs for the tournament’s progression – with BBL13 TV audience numbers up by 4% in comparison to BBL12. 

So, whilst Mother Nature has tried her hardest, it seems that the growth of the Big Bash League is no longer stopping. Already the most-watched sporting league in Australia on a per-game basis, BBL13 has continued to allow T20 Cricket to flourish.

The stage is well and truly is set for a huge – and hopefully sunny – finals series across the latter half of January.

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