BBL13 sees growth amongst fans despite unfavourable conditions.

The Big Bash League's shortened BBL13 season has attracted greater viewership and crowd numbers.

The Big Bash League is synonymous with summer – and despite the sun going into hiding across the East Coast for the large part of December – fans have flocked to games, umbrellas in tow. 

In a shortened season, the average KFC BBL13 match attendance has flourished – recording a 39% increase in attendees compared to BBL12. 

Whilst the rain dampened the Adelaide Strikers’ Opening Week match – and subsequently many games that followed across the competition – all clubs have seen an increase in their average attendance with the smaller fixture in place.

The BBL13 tournament consists of 40 matches – as opposed to the previous 56 – allowing more eyes on each game. 

The Strikers set a new home and away attendance record, with 42,504 fans flocking to Adelaide Oval for a New Year’s Eve score fest. This came only one night after the Perth Scorchers recorded an attendance of 42,226 – which was, for a short amount of time, the record holder itself. 

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Those who aren’t brave enough to venture out in the lacklustre summer weather are still showing their support in positive signs for the tournament’s progression – with BBL13 TV audience numbers up by 4% in comparison to BBL12. 

So, whilst Mother Nature has tried her hardest, it seems that the growth of the Big Bash League is no longer stopping. Already the most-watched sporting league in Australia on a per-game basis, BBL13 has continued to allow T20 Cricket to flourish.

The stage is well and truly is set for a huge – and hopefully sunny – finals series across the latter half of January.

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