05/03/2024

The front page of the KEEPUP website from keepup.com.au

The Australian Professional Leagues has today launched KEEPUP, a unique football content platform designed to broaden and enhance fan experience. The application is available now on both iOS and Android, and is also accessible via www.keepup.com.au.

The Australian Professional Leagues has today launched KEEPUP, a unique football content platform designed to broaden and enhance the fan experience. The application is available now on both iOS and Android and is also accessible via www.keepup.com.au.

APL’s objective of launching KEEPUP is to connect A-League fans and international competition fans all in one place. 

It focuses on creating content between major leagues and competitions across the world, such as Premier League, La Liga, UEFA competitions, and more. This way, it brings fans closer to the game however they choose.

The APL also stated that they have a significant expansion planned for KEEPUP in the future. 

Whilst the application focuses on football from around the world, it also features content from the Socceroos, Matildas, NPL, and FFA Cup. The app includes content hubs to ensure fans are offered the best possible football resource experience. 

“Our digital-first technology creates the opportunity for our fans to experience what’s happening in the world of football, both on and off the pitch,” said Ant Hearne, the APL’s Chief Commercial Officer. 

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Hearne also mentions that KEEPUP already has an unprecedented array of voices to tell unique and powerful stories about football in Australia and around the world.

Commentary will also be a feature of this unique new app, with Mark Bosnich, Melissa Barbieri, and Matt Leckie being the headline acts of the promotion. 

“We have a bold plan to evolve KEEPUP into an unparalleled global digital hub, expanding to include gamification, e-commerce, ticketing, second-screen live stadium experiences, and loyalty programs.” Hearne elaborated. 

The APL has a firm belief that their new application will become a ‘best-in-class, global match centre’ as they feature over 10,000 matches over the coming year. 

Future developments of the application will also include engagement with Australian grassroots players via digital products and services designed to improve their football experience. 

This is another big milestone achieved by Australian Professional Leagues, following the complete rebranding of the A-Leagues, the broadcast deal with Paramount as well as Isuzu UTE becoming the naming rights partner for the A-League Men. 

KEEPUP is available now on the App Store and Google Play Store.

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