05/03/2024

Australia's World Cup defence will only be watchable on Amazon Prime Video. Photo: @cricketworldcup/X

Amazon will hold the exclusive Australian TV rights to all ICC cricket for the next four years, which is a significant deal for the future of Australian sports broadcasting.

The news means that fans will need a subscription to Amazon Prime Video to watch events such as the 2025 Women’s World Cup, the 2027 Men’s World Cup, and the subsequent two editions of the men’s and women’s T20 World Cup.

The new deal expires in 2027 and replaces the previous contract with Fox Sports and the Nine Network. 1.6 million people watched Australia win the World Cup on free TV two weeks ago.

Anti-siphoning legislation, which is under review by the federal government, does not currently affect the new broadcast arrangements.

Only World Cups held in Australia and New Zealand are on the list, and even then, only matches involving Australia and the final are required to be on free-to-air. There are no World Cups in Australia or New Zealand over the course of the deal.

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“The recently concluded Men’s Cricket World Cup has highlighted the interest and passion for ICC Events across the globe,” ICC Chief Executive Geoff Alardice said, “and especially in Australia where cricket fans have enjoyed the recent success of their men’s and women’s teams.

“We look forward to working with Prime Video Australia to provide innovative coverage of world class cricket to more fans in Australia.”

Head of Prime Video Australia and New Zealand, Hushidar Kharas said the company was “thrilled” to be offering Cricket World Cup matches to their customers.

“Over the next four years, Prime members in Australia will be able to watch their favourite cricket teams and players compete for the game’s biggest prize, on demand, on the device of their choice—exclusively on Prime Video,” he said.

Amazon held the rights to Australian swimming from 2021 to 2023. It has also produced two seasons of the docuseries The Test on the Australian men’s cricket team, with a third season confirmed to be in the works.

The US-based tech giant has been growing its live sports portfolio overseas, finding success with weekly broadcasts of the Premier League in the UK and Thursday Night Football in the US.

Amazon joins an ever-growing list of providers, such as Paramount+, Stan Sport, Optus Sport and Foxtel/Kayo, as holders of subscription-only rights to major sports in Australia.

The new contract does not affect other cricket fixtures, such as home international matches, the rights for which remain with Fox Sports and the Seven Network until 2031.

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